Carla López. brand & content,
made to be remembered

Carla López

I'm Carla. I grew up in Madrid, have lived in five other cities since, and now study marketing in Groningen. I love meeting new people, cooking for friends and any brand with a good story behind it.

Say hi →

Six cities,
six stories.

keep scrolling →

Madrid

Home. Close to my family, the best food in the world if you ask me, and so much nature and history.

London

One of my favourite cities. My accent somehow changed while I lived here, and I had a lot of scones and a lot of tea.

Paris

A short stay. My French got better, just not to Parisian standards. I ate a lot of pain au chocolat.

UAE

A completely new experience, and where my international life started. I never got used to the heat.

Hong Kong

My most different experience. I travelled to Japan, Taiwan, the Philippines, Thailand and Vietnam and loved the people everywhere. I'll never forget the sushi in Tokyo. Need recs? Ask me.

Groningen

My dream city and my favourite. Living alone, responsibility arrived. I met amazing people and I'm obsessed with bitterballen.

I like working with people from everywhere.

What I've done.

hover a row ↓
Sep 2026 – Present

Fair Priced VintageSales Assistant / Part-time / Groningen

  • Help customers find pieces they love, handle sales and keep the store looking its best
Aug 2025 – Jan 2026

PowerchaingerMarketing Intern / Internship / Groningen

  • Built the brand guidelines from scratch: how the brand looks, sounds and presents itself
  • Reviewed existing marketing and proposed ways to make the brand more consistent
  • Created LinkedIn content to grow the company's visibility
Aug 2025 – Jan 2026

LUUM SkincareCommunity Manager / Part-time / Remote

  • Main point of contact for influencers during the brand's new-market launch, working with logistics
  • Created the brand's LinkedIn content during the launch phase
Aug 2024 – Dec 2024

PeppermindsCrew Member / Part-time / Groningen

  • Engaged the public face to face to recruit donors for Doctors Without Borders
Sep 2022 – Jul 2023

Galería de arte Plaza de la AlianzaSales Assistant

  • Advised customers on artworks, sharing the story and value behind each piece

Three projects
I'm proud of.

Powerchainger
From consumption to control.

A brand,
from scratch.

During my internship at Powerchainger, I built their brand guidelines from scratch: how the brand looks, sounds and presents itself.

Brand identityTone of voiceB2BLinkedIn content
Flip a record,
not your feed

Flip a record,
not your feed.

A campaign I made for my Communication & Visualisation course, for record store Plato. The goal: get Dutch Millennials to swap screen time for a full album. I tested it in five rounds.

Campaign strategyConceptArt directionUser testing

Taking a brand
to a new market.

A group project for my studies: how could Zenology, a sustainable luxury cosmetics brand for hotels, enter Southern Africa? We interviewed consumers and hotel managers and backed it up with desk research.

Market researchInterviewsMarket entryStrategy

I'm from Spain, I learn fast and I like a new challenge. When I'm not studying you'll find me doing sports, cooking for friends or planning the next trip.

Spanish
Bilingual
English
Bilingual
French
Intermediate
🏋️

Sports

the gym, and kickboxing lately

🍳

Cooking

for friends, always too much

✈️

Next trip

already planning it

🎨

Canva

my second home

Where I studied.

hover a pin ↓

My inspo.

yes, you ↓

Got a graduation
project? Let's talk.

I'm looking for a company to do my graduation project with in 2026–27. Branding, content or influencer work is where I'm at my best.